Zurzeit verschwinden 85 % des gesamten Kaffeewertes in den Taschen einer Handvoll großer multinationaler Unternehmen, die wir Big Coffee nennen. Das bedeutet, dass die Kaffeebauern mit nur 15% des Wertes zurückbleiben. “Wert ohne Mehrwert” sagen wir dazu – denn nur 2% ist tatsächlicher Gewinn! Wir mögen Unternehmer sein, aber dieses Ungleichgewicht ist nicht rechtfertigen! Deshalb Moyee.
Wir sind nicht gegen Fairtrade, wir gehen nur einen großen Schritt weiter. Mit FairChain versuchen wir eine kaputte Kaffeekette wiederherzustellen. Unser Ziel ist es, ein 50/50-Gleichgewicht zwischen Kaffeeproduzenten und Kaffeekonsumenten zu schaffen. Das ist ein ganz schön hartes Ziel, aber wir sind auf einem guten Weg. Zusätzlich zu der 20%igen FairChain-Prämie für die Kaffeebauern lassen wir 300% mehr Umsatz im Kaffeeanbauland zurück! Und solange Du nicht mehr für den Kaffee bezahlst ist das doch eine Win-win-Situation, oder?
Röstung und Verpackung finden in Äthiopien statt, der Verkauf hier. Für ein faires Verhältnis zwischen Produzenten und Konsumenten. Diese einfache Verschiebung in der Kaffeekette verbessert das Leben von Millionen von Menschen.
Hast Du Fragen, Feedback oder Anregungen? Wir freuen uns, von Dir zu lesen!
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Cookie | Dauer | Beschreibung |
---|---|---|
VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
Cookie | Dauer | Beschreibung |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_ga_82T0MC0NDS | 2 years | This cookie is installed by Google Analytics. |
_gat_gtag_UA_36988958_11 | 1 minute | Set by Google to distinguish users. |
_gat_UA-36988958-11 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
_hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
_hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user. |
_hjIncludedInPageviewSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit. |
_hjSession_2443872 | 30 minutes | No description |
_hjSessionUser_2443872 | 1 year | No description |
CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
Cookie | Dauer | Beschreibung |
---|---|---|
__cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
lang | never | LinkedIn sets this cookie to remember a user's language setting. |
wp-wpml_current_language | session | No description available. |
Cookie | Dauer | Beschreibung |
---|---|---|
__kla_id | 2 years | Cookie set to track when someone clicks through a Klaviyo email to a website. |
_gat | 1 minute | This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. |