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John Doe

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Radically good coffee with radical impact Radically good coffee with radical impact https://moyeecoffee.de

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John Doe

@johndoe

Radically good coffee with radical impact Radically good coffee with radical impact https://moyeecoffee.de

6.19 PM - Aug 18, 2020

7.7k Retweets 43K Likes

https://moyeecoffee.de

Das ist unser Ansatz:

Wir finden es unfair, dass die weltweiten jährlichen Marketingausgaben 800 Milliarden US-Dollar betragen. Mit diesen Ausgaben könnten wir den Welthunger beenden.

Ehrlich gesagt, sind wir gar kein Fan davon, Geld für marketing auszugeben. Wir investieren dieses Geld lieber in unsere Wertschöpfungskette, also in unsere Landwirte, unsere Gemeinde, Dich oder deine Freunde.

Auch wenn wir kein Geld in Marketing investieren möchten, müssen wir weiterhin als Sozialunternehmen wachsen. Deshalb brauchen wir dich. Du erzählst deinen Freunden von uns. Und wir geben unser Marketingbudget aus, um deinen Freunden günstigen Kaffee zu ermöglichen. Das nennen wir Crowd Speak, und das nennen wir systematischen Wandel.

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