The protection of your personal data is our top priority, which is why we only use your data in strict compliance with the applicable data protection principles.
The following information on data protection informs you about the type and scope of the processing of so-called personal data by Moyee Germany GmbH, Königsborner Straße 26a, 39175 Biederitz (hereinafter referred to as “Moyee Coffee”, “we”, “us” or “our”). Personal data is information that can be or can be assigned directly or indirectly to your person. The use of our website www.moyeecoffee.de and all associated pages, applications and services (collectively referred to as “websites”) are subject to these data protection provisions. When creating a customer account, ordering as a guest and as an existing customer, you agree to these data protection provisions by means of a corresponding declaration and expressly consent to the processing, use and disclosure of your personal data in the manner described here.
Data processing by Moyee Coffee can essentially be divided into two categories :
According to the requirements of the GDPR, you have different rightsthat you can assert against us. This includes the right Contradiction to object to selected data processing, in particular data processing for advertising purposes. The ability to Contradiction is highlighted by typographical means so that it is easier to find. Further information on your rights can be found below in a separate paragraph and in the individual descriptions of the respective data processing. In principle, we process personal data only in accordance with the applicable statutory storage and retention requirements or until the respective purpose ceases to exist.
Due to the protection of young people and data protection, we have decided that our offer should only be available to people who have already reached the age of 16. If you have not yet reached this minimum age, you can only use our offers if and to the extent that your parents have expressly consented to this and you have provided us with sufficient evidence of this consent.
If you have any questions about our data protection regulations, please feel free to contact our company data protection officer at any time: firstname.lastname@example.org
These data protection provisions apply to data processing by the above websites. Our company data protection officer can be reached at the address: Moyee Germany GmbH, Königsborner Straße 26a, 39175 Biederitz.
3.1 Accessing our offer
If you call up our website, information is automatically sent to our server by the page and the browser used on your device and temporarily stored in a so-called log file. Following informations are recorded without your intervention and stored in the log file until automatic or manual deletion:
The processing of the above data takes place on the basis of Art. 6 para. 1 lit. f) GDPR. Our legitimate interest follows from the purposes of data collection listed below. At this point I would like to point out that we cannot and will not be able to draw any conclusions about your identity from the data collected. The IP address of your device and the other data listed above are used by us for used for the following purposes :
The data is stored in accordance with the statutory retention periods and then automatically deleted. Furthermore, we use so-called cookies, tracking tools, targeting procedures and interfaces to other services, e.g. to social media platforms, payment services or CRM systems. The exact procedure and how your data is used for this is explained in more detail in section 4 below.
3.2 Data processing for customer support or customer care
3.2.1 Informational Purposes
If you have opened a customer account, we will keep you as an existing customer. In this case we will process your Contact details, to give you occasional information in this way, e.g. about new products, special offers, extended or improved functions, etc.
3.2.2 Interest-based advertising
So that you only receive information that is of supposed interest to you, we categorize and supplement your customer profile for more information. Both statistical information and information about yourself (e.g. master data or basic data from your customer profile) are used for this. The aim is to optimize our offer according to your actual or supposed personal interests and needs with regard to your coffee preferences and to provide you with appropriate recommendations and information and to inform you about news and other events. In this way we can ensure that you do not bother you with useless promotions.
The legal basis for the aforementioned processing is Art. 6 Para. 1 lit. f) GDPR or § 7 Para. 3 UWG. The processing of existing customer data for our own advertising purposes is to be regarded as a recognized legitimate interest according to recital 47 of the GDPR. You can object to this processing at any time with effect for the future. To do this, it is sufficient to click on the unsubscribe button in the respective email or send a brief notification by email. For this purpose, please use the contact options of our company data protection officer.
3.2.3 Customer support and Woocommerce CRM tool
To manage our customers and for our marketing campaigns, we use on the basis of Art. 6 Para. 1 lit. a) GDPR and Art. 6 Para. 1 lit. b) GDPR, we use Woocommerce’s CRM services for the compilation of our individual email newsletter, the analysis module from Woocommerce, which evaluates both your use of our newsletter and our website. Woocommerce enables us to check whether and how the sent newsletters are opened and used, e.g. For example, how many users an e-mail was sent to, whether e-mails were rejected and whether users have unsubscribed from the list after receiving an e-mail. However, these analyzes are only group-related and are not used by us for individual evaluation. For this purpose, we transmit the following personal data of the users concerned to Woocommerce in particular:
The data is transferred to a Woocommerce server, where it is saved and checked. The data will only be used for the purposes mentioned above. This information may be passed on to third parties if this is required by law or if third parties process this data on behalf of us.
3.2.4 Newsletters and coffee expert mailings
Via our website, we offer interested customers the opportunity to subscribe to our newsletter or our coffee expert mailing to register. This serves the purpose of providing our customers with current developments, such as To send you special offers, exciting information about the world of coffee, recipes, etc. In order to be able to ensure that the entered email address can actually be assigned to the interested party, we use the double opt-in procedure: After entering the email address in the registration field, we will send you a confirmation link. Only when you click on this link will your email address be added to our mailing list. We only save the data collected during this process for documentation and verification purposes. These include in particular:
The legal basis for this is Art. 6 Para. 1 lit. b) GDPR. This processing is necessary to meet your request. We save the data until the end of the statutory limitation period, as this enables us to prove the legality of sending the newsletter. After the respective limitation period has expired, we store the personal data required by law for the periods specified by law. You can cancel this processing at any time with future effect contradict. To do this, it is sufficient to click on the unsubscribe button in the respective email or send a brief notification by email. For this purpose, please use the contact options of our company data protection officer.
3.2.5 Comment function
We operate a blog on our website, on which we provide our visitors and all coffee lovers with comprehensive information on the topic of coffee. You can comment on the respective blog entries. For this purpose, on the basis of Art. 6 Para. 1 lit. b) GDPR the discussion tool Disqus, a service of Disqus Inc. (hereinafter “Disqus”), 717 Market St, San Francisco, CA 94103, USA. To leave a comment, you can either log in with your Disqus account or one of the services displayed there. To log in, you will be redirected to the server of the selected service, where you can log in with your usage data. This will link your respective profile with our offer. If you use this simplified login function, you consent to us collecting the following master data in particular via the respective service, in particular:
3.2.6 Right to Object
You can object to data processing for the aforementioned purposes at any time free of charge, separately for the respective communication channel and with effect for the future. For this purpose, an email or a letter to the contact details mentioned in section 1 is sufficient.
If you object, we will block the contact address concerned for further advertising data processing. We will process your objection as quickly as possible and implement the appropriate blocking measures immediately after checking. We would like to point out that in exceptional cases, corresponding information or product recommendations may still be sent after your objection has been received. This is then only for technical reasons and does not mean that we will not implement your objection. Thank you very much for your understanding.
3.3 Data processing when concluding a contract, for executing and terminating the contract
We love coffee and see ourselves as ambassadors for this wonderful bean. Our goal is to make as many people as possible happy with our products. If you have decided to order a bean from us, we will process it for the Conclusion, implementation or termination of such a (purchase) contract necessary data. These include in particular:
The legal basis for this is Art. 6 Para. 1 lit. a), lit. b) GDPR. If we do not use your contact details for customer support or customer care (see 3.3), we will save the data collected for contract processing until the purpose or until the expiry of possible contractual rights of revocation, warranty and guarantee. After this period has expired, we store the personal data required by law for the periods specified by law. For this period (usually six to ten years from the conclusion of the contract), the data will be processed again solely in the event of a review by the tax authorities.
In the following we would like to inform you about the data processing necessary for the provision of our offer:
4.1 Website optimization
We will not sell or rent your data to third parties for their marketing purposes without your express consent. Only in order to be able to offer our visitors the best possible customer experience, to improve the quality of our offer from time to time and to protect the interests of our customers, we will pass on certain data to third parties under certain circumstances; however, the transfer always takes place in compliance with strict restrictions, which are described in more detail below:
4.2 Cookies – general information
You can change your cookie settings here: Cookie preferences
If you already have a customer account and are logged in, the information stored in the cookies will be assigned to your customer account.
4.3 Google Analytics
For the purpose of the needs-based design and continuous optimization of our offer, we use the analysis service Google Analytics from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) on the basis of Art. 6 Paragraph 1 lit. ). Google creates pseudonymised usage profiles using cookies. The information generated by the cookie about your use of our website such as
are transmitted to and stored by Google on servers in the United States. The information is used to evaluate the use of the offers, to compile reports on the activities and to provide other services related to the use of the offer for the purposes of market research and needs-based design. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of us. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that a Assignment is not possible (so-called IP masking).
You can prevent the installation of cookies in advance by setting your browser software accordingly or you can object to further processing via the cookie by clicking the opt-out link clicks; we would like to point out, however, that in this case not all functions of our offers can be used to their full extent. You can also prevent the collection of the data generated by the cookie and related to your use of our offer (including your IP address) and the processing of this data by Google by clicking this browser add-on download and install. We recommend using the private mode on mobile devices. Further information on data protection in connection with Google Analytics can be found on the website of Google Analytics .
4.4 Google Tag Manager
We use the Google Tag Manager to manage website tags (website code). These make it easier for us to manage and further develop our offer and shorten your loading time. The Google Tag Manager only implements website code. The Google Tag Manager does not set any cookies itself and does not collect any personal data. The tool only integrates website code that we have stored elsewhere, via which Data are recorded. The tool only serves to facilitate the control of the respective code, but does not itself access the data processed by the code. We will inform you about all tags integrated in this way in this data protection statement. Further information on the Google Tag Manager and the usage guidelines can be found on the pages of Google .
4.5 Facebook pixels
In order to use our Facebook campaigns as required, to further optimize them and to measure their conversion, we use an individual so-called visitor action pixel from Facebook Ireland Ltd. (hereinafter “Facebook”) on the basis of Art. 6 Para. 1 lit. ), 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. This pixel is integrated into the code of our website. In this way, we can ensure on the one hand that the Facebook ads we initiate are only displayed to Facebook users who have also shown an interest in our offer. This ensures that our Facebook ads correspond to the potential interest of the respective user and do not bother them. On the other hand, we can track the actions of Facebook users after they have seen or clicked one of our Facebook ads. This helps us to measure the conversion of the respective campaign for statistical and market research-related as well as billing purposes. The following information is processed during use:
The data collected in this way are anonymous to us and do not allow us to draw any conclusions about the identity of the respective user. The processing that takes place in this way for behavioral and interest-based advertising purposes is to be regarded as our recognized legitimate interest in accordance with recital 47 of the GDPR. The data is stored in accordance with the statutory retention periods and then automatically deleted.
4.6 Facebook lookalike campaigns
For target group-optimized control of our Facebook campaigns and to measure their conversion, we use the option of creating so-called Facebook lookalike audiences, which we receive from the Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. You can find more information about Facebook’s lookalike campaigns on Facebook at: https://www.facebook.com/business/help/365463786964246 .
According to recital 47 of the GDPR, this processing for behavioral and interest-based advertising purposes is to be regarded as our recognized legitimate interest. In the event that you are part of the Facebook lookalike audience, we will transmit your email address and your device ID to Facebook. You can use this special data processing at any time contradict by either here change your Facebook settings or inform us that you no longer want this processing in the future. For this purpose, please use the contact options of our company data protection officer.
4.7 Youtube integrations
On our website we offer our visitors and customers a wide range of information on the topic of coffee. In addition to texts and photos, we also have informative videos available, e.g. in our blog posts. For this purpose, on the basis of Art. 6 Para. 1 lit. f) GDPR integration of Youtube, a service of Youtube, LLC (hereinafter “Youtube”), 901 Cherry Ave. San Bruno, CA 94066, USA. For this purpose, we set a YouTube cookie when you visit the respective page, which establishes a connection to the YouTube servers. The information generated by the cookie about your use of our website, such as
are transmitted to a YouTube server in the USA and stored there. Processing to improve our website by enriching and complementing the content with informative videos is to be regarded as our legitimate interest. You can install the cookie in advance by setting the browser software accordingly prevent or object to this processing by deleting cookies in your browser settings or changing the relevant settings in the data protection center. Under the You can find more information about the collection and use of data by YouTube and Google, and about your rights and options for protecting your privacy in this regard.
4.8 Google Adwords Conversion Tracking
To control and improve our campaigns, we use on the basis of Art. 6 Para. 1 lit. f) GDPR the online advertising program “Google AdWords” and the analysis tool Conversion Tracking, a service of Google Inc. (hereinafter “Google”), 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. If you click on an ad placed by Google, a conversion tracking cookie will be placed on your computer. The information generated by the cookie, such as
are transmitted to and stored by Google on servers in the United States. These cookies lose their validity after 30 days, contain no personal data and are therefore not used for personal identification. If you visit certain Internet pages on our website and the cookie has not yet expired, we and Google can see that you clicked on the ad and were redirected to this page. Every Google AdWords customer receives a different cookie. This means that there is no way that cookies can be tracked via the websites of AdWords customers. The information that is obtained using the cookie is used to generate conversion statistics for us as an AdWords customer. Here we find out the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. According to recital 47 of the GDPR, this processing for behavioral and interest-based advertising purposes is to be regarded as our recognized legitimate interest.
You can prevent this processing in advance by generally preventing the installation of cookies using a corresponding browser setting in your browser (deactivation option) or by setting this so that cookies from the “googleadservices.com” domain are rejected. You can do the processing also object by switching the slider in the Google settings to “Off”.
4.9 Google Dynamic Remarketing
You can object to this data processing at any time by downloading this browser add-on and install. You can also permanently deactivate the use of third-party cookies by visiting the deactivation page Network Advertising Initiative configure accordingly. You can find detailed information on Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/
4.10 Easy Marketing Conversion Tracking
To control and improve our partner campaigns, we use on the basis of Art. 6 Para. 1 lit. f) GDPR the conversion tracking tool from EASY Marketing GmbH, Asselner Hellweg 124, 44319 Dortmund
The following cookies are set:
Unique, 24-digit identifier (ID) for tracking partnerships. This cookie is stored in the client browser and identifies database records that contain the touchpoint data.
Fallback cookie with the rudimentary touchpoint data for tracking partnerships. This cookie contains encrypted all touchpoint data on the client browser.
According to recital 47 of the GDPR, this processing for behavioral and interest-based advertising purposes is to be regarded as our recognized legitimate interest.
If you do not agree to these cookies being saved, you can refuse and delete them using our opt-out. In this case, all data stored on the ID in the cookie will be automatically deleted.
Carry out the opt-out now
Access to your data:
easy.tracking data information
4.11 Google Optimize
For the purpose of the needs-based design and continuous optimization of our websites, we use on the basis of Art. 6 Para. 1 lit. f) GDPR the analysis service Google Optimize, a web analysis service of Google Inc. (hereinafter “Google”), 1600 Amphitheater Parkway, Mountain View, CA 94043, USA – and part of Google Analytics. Google sets a cookie to enable you to analyze your page views and page activity. The information generated by the cookie about your use of our website, such as
are transmitted to and stored by Google on servers in the United States.
As shown above, data can also be transmitted to recipients based outside the European Union or the European Economic Area. This applies in particular to the processing of analysis or targeting technologies mentioned, which can cause data to be transmitted to the service provider’s servers. Other recipients can be affiliated service providers that we need to provide our services, e.g. B. Hosters, CRM tools, analysis service providers. These servers can be located outside the EU, in particular in the USA. We strictly ensure that these service providers guarantee data protection standards that are equivalent to those of the GDPR and that the applicable guidelines are complied with. We only work with those service providers who are based on the so-called EU-US Privacy Shield are certified. For this certification, the EU Commission has the file number C / 2016/4176 determined the adequacy of the level of data protection in accordance with Art. 45 GDPR. The use of these certified service providers thus meets the European standards for legally compliant data processing. In addition, we have obtained suitable contractual guarantees from all service providers based in other EU countries, which ensure compliance with these EU standards and the enforcement of the rights of data subjects, e.g. based on so-called Standard contractual clauses of the EU Commission.
In addition to the right to object to your consent given to us, you have the following further rights if the respective legal requirements are met:
6.2 Right to Object
Under the conditions of Art. 21 Para. 1 GDPR, data processing can be objected to for reasons that arise from the particular situation of the person concerned.
The above general right of objection applies to all processing purposes described in these data protection provisions, which are based on Art. 6 Para. 1 lit. f) GDPR are processed. In contrast to the special right to object to data processing for advertising purposes (see 3.3), according to the GDPR we are only obliged to implement such a general objection if you give us reasons of overriding importance (e.g. a possible risk for Life or health).
We use the highest standards of information security for our infrastructure and the processing of your data. For example, we use protective mechanisms for computers, such as firewalls and data encryption. Physical access controls apply to our buildings and data. Access to personal information from our customers is only possible for those employees who need them to carry out their work.
All of the data you personally transmit, including your payment details, are also transmitted using the generally accepted and secure SSL (Secure Socket Layer) standard. SSL is a secure and proven standard that z. B. is also used in online banking. You can recognize a secure SSL connection by the s attached to the http (i.e. https: /…) in the address bar of your browser or by the lock symbol in the lower area of the browser.
We also use suitable technical and organizational security measures to protect your personal data stored by us against manipulation, partial or complete loss and against unauthorized access by third parties. Our security measures are continuously monitored in line with technological developments, regularly adapted to the respective risk and improved if necessary.